I know, I know... Blasphemy to even suggest you should be less active on Twitter, yet that's exactly what we're going to talk about in what we can only assume will be controversial post.
So without further build up, let's dive right in!
A User Profile That Doesn't Appreciate a Plethora of Tweets
To understand how we can make a case for tweeting less, consider this anonymous profile we have put together from some recent research:
"I follow 278 profiles on Twitter and check my feed anywhere between 10 and 20 times a day. I usually scan through my feed in its entirety, checking all new posts from accounts I follow. Most accounts I follow post less than 3 times a day, and I have unfollowed some accounts which consistently posted 9 or 10 times a day, especially if only a handful of those posts were generally interesting."
Does this reflect all users? No, of course not. But it does represent enough that you should be aware of this viewpoint. So how do you find out if you are indeed Tweeting too much?
[UPDATE] Obviously we've all heard the news, Twitter has moved to an algorithm-based feed. This may change the way the OCD Twitter user scans their feed. It makes our point of Tweeting less not as significant, however, if you are still focusing on quantity over quality, your post views (not to mention engagements) will drop as the algorithm will deem your posts not worthy of being shown as much as other profile's posts that outperform.
4 Signs you are Tweeting too much
You feel like you are struggling to come up with new content to post
You are posting more frequently than other accounts in your industry
You lose followers after a particularly active day on Twitter
The average account that your average target audience is following posts less than you
We've all heard it before: you should be tweeting multiple times a day. Suggested posting frequency from many in the industry ranges from as little as 3 or 4 to an almost unlimited amount of tweets from your company EVERY SINGLE DAY.
Now we are certainly not going to tell you that there are no situations and cirumstances that would call for this posting frequency. High posting frequency is the norm in some industries and you may risk being left behind if you don't do the same.
But when you're posting 4 or 5 or 7 or 10 times a day, what are the chances every single Tweet you send out is of high quality, entertaining information that your followers are looking for?
The key is to focus on quality over quantity. 3-5 years ago, posting endless updates on Twitter each day was acceptable. The user-base was still growing and it wasn't saturated. Now, with more users than ever on the platform, the way Twitter works is evolving, and the way you use it should too.
With the latest shift in Twitter, it has become more important than ever to post quality content that engages with your audience. If you don't, you will be penalized as to how Twitter ranks what you send out, and you will notice a drop off in impressions. Stay tuned - at Agent Z Services we think more changes will be coming to Twitter soon. If that's the case, you'll be the first to know!